We’re excited to share two inspiring new videos to mark International Rational Use of Medicines Day 2025—highlighting voices from across the globe who are championing safer, smarter, and more equitable medicine use.
Rational Use of Medicines: Why It Matters Globally
In this powerful video, patients, healthcare practitioners, clinicians, and government officials from different countries share what rational use of medicines means in their communities. Through real stories and personal insights, they highlight why responsible medicine use is vital to public health—from preventing antimicrobial resistance to improving treatment outcomes and ensuring equitable access.
The Next Generation Speaks: Young Scientists on Rational Use of Medicines
Meet the young scientists helping to shape the future of rational medicine use. Alongside patients, providers, and policymakers, they share bold ideas and lived experiences that show how safer, smarter use of medicines can transform healthcare globally. This video shines a light on the next generation’s role in tackling pressing challenges like antimicrobial resistance and improving access to essential medicines.
For more information, visit the IRUM Day page.